Visual Thinking and Product Design

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Visual thinking helps create better and successful products…This age of technology, organisation, planning, scheduling and analysis lays more emphasis on the left side of our brain, that has evolved to process ideas and information sequentially. We are expected to perform our tasks step by step, and make logical deductions from the available information. This approach works well in the modern technology driven world and our left brains make it all possible.

It is easy to ignore a view of the big picture when we lose ourselves in the deluge of information that needs to be processed and analysed. Of what use is all that analysis, if the big picture is missing, or if we are expending our efforts on the wrong product or project, that will be of little importance in the context of the needs of marketplace.

Visual thinking is the function assigned to our right brains, and it can help us visualize the big picture of our projects and products, even before they have any material existence. It all begins from the visions of great thinkers and inventors.

For example, when designing a product, if we visualize the myriads of use case scenarios for the product in the context of intended user population, we will have a successful product designed. In this approach, we look at the whole picture first and if it makes sense, then we focus on its individual parts. Rest is all implementation and execution.

However, when detailed implementation and development of the intended product is in progress, we must keep our connection with the big picture, to avoid getting lost in the deluge of analytical information. This continuous interaction between our right and left brains is vital for the ultimate success of any of our creative endeavours.

Nature has blessed us with an analytical brain, as well as a visually thinking brain. Why not use both sides of our brain, and be successful in our projects and create successful products?

Places to go from here:

Research and Application of Visual Thinking
Visual Learning for Science and Engineering

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ISJ

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